People stand outside an Apple Store as Apple's new iPhone 15 officially goes on sale across China, in Shanghai, China September 22, 2023. "I want to do it in a way that other businesses can say this isn't because they’re Apple," said Jackson, referring to Cook's direction. Critics say it is easier for a tech company like Apple to meet such goals than it would be for corporations in more energy-intensive industries. Jackson also said Apple is working with smaller processing companies to recycle rare earths and other materials. "That's somewhere Apple can invest and then help to scale and bring (other) businesses along," she said.

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Persons: Aly, Lisa Jackson, Alessandra Galloni, Jackson, Tim Cook, Jackson nodded, Jeffrey Dastin, Kenneth Li, Ross Kerber, Daniel Wallis Organizations: Apple, REUTERS, Reuters NEXT, Reuters, U.S . Environmental Protection Agency, Apple Watch, Thomson Locations: China, Shanghai, New York, California, U.S, Boston